{"id":13180,"date":"2025-12-04T10:00:00","date_gmt":"2025-12-04T15:00:00","guid":{"rendered":"https:\/\/www.brightsign.biz\/?page_id=13180"},"modified":"2026-03-24T15:01:28","modified_gmt":"2026-03-24T19:01:28","slug":"artificial-intelligence","status":"publish","type":"page","link":"https:\/\/www.brightsign.biz\/solutions\/artificial-intelligence\/","title":{"rendered":"Artificial Intelligence (AI)"},"content":{"rendered":"\n<section\n  id=\"hero-block_17e121e469a51b64240f90e60b18fd2b\"\n  class=\"hero custom-block\"\n  data-form-url=\"\"\n>\n  <!-- Backgrounds: cover full section, center position (extended via SCSS) -->\n        <div id=\"hero-desktop-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Header_2560x964px-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n        <div id=\"hero-mobile-background\" style=\"background-image: url('https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Header_2560x964px-1920x900.jpg'); background-size: cover; background-position: center center; background-repeat: no-repeat;\"><\/div>\n  \n  <div class=\"hero-gradient\" aria-hidden=\"true\"><\/div>\n  <div class=\"block-inner medium\">\n    <div class=\"block-inner-content grid-x grid-margin-y\">\n\n      <!-- MOBILE-only layout -->\n      <div class=\"cell small-12 show-for-small-only\">\n        \n        \n        \n        \n        <ul class=\"custom-breadcrumb\"><li><a href=\"https:\/\/www.brightsign.biz\/solutions\/\" target=\"_self\">Solutions<\/a><\/li><\/ul><div class=\"mobile-content form-content\"><h1>Artificial <strong>Intelligence<\/strong><\/h1>\n<p>Reimagine digital signage with AI at the edge.<\/p>\n<\/div><div class=\"basic-button blue\"><a href=\"#contact\" target=\"\">TALK TO AN EXPERT <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end MOBILE-only -->\n\n      <!-- DESKTOP text cell -->\n      <div class=\"cell small-12 medium-12 large-6 hide-for-small-only\">\n        \n        <ul class=\"custom-breadcrumb\"><li><a href=\"https:\/\/www.brightsign.biz\/solutions\/\" target=\"_self\">Solutions<\/a><\/li><\/ul><h1>Artificial <strong>Intelligence<\/strong><\/h1>\n<p>Reimagine digital signage with AI at the edge.<\/p>\n<div class=\"basic-button blue\"><a href=\"#contact\" target=\"\">TALK TO AN EXPERT <i class=\"fa-solid fa-chevron-right\"><\/i><\/a><\/div>      <\/div>\n      <!-- end DESKTOP text cell -->\n\n      <!-- DESKTOP form\/video cell -->\n      <div class=\"cell small-12 medium-12 large-6 center-play hide-for-small-only\">\n        \n              <\/div>\n      <!-- end DESKTOP form\/video cell -->\n\n    <\/div><!-- .block-inner-content -->\n  <\/div><!-- .block-inner -->\n<\/section><!-- hero -->\n\n\n\n\n<div class=\"pill-pad-wrap left\">\n\n    <section id=\"pill-image-text-block_138e20931b293ea141cafc73ff6e805e\" class=\"pill-image-text custom-block dark medium-top medium-bottom\">\n\n        <div class=\"dot-in\"><\/div><!-- dot-in -->\n\n        <div class=\"pill-image-layer grid-x left\">\n\n            <div class=\"cell small-12 medium-6\"><\/div>\n\n            <div class=\"cell small-12 medium-6 pill-bg\">\n\n                <div class=\"pill-bg-image\" style=\"background-image: url( https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/ai-retail-v03.jpeg );\"><\/div>\n\n            <\/div><!-- pill-bg -->\n\n        <\/div><!-- pill-image-layer -->\n\n        <div class=\"block-inner medium grid-x left\">\n\n            <div class=\"cell small-12 medium-6 pill-content image-left\">\n\n                \n                    <div class=\"pill-title\">\n                        <h3>Deploy AI-Ready Digital Signage<\/h3>\n                        <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                    <\/div>\n\n                \n                                    <ul>\n<li>Advanced players equipped with integrated Neural Processing Units (NPUs) run AI applications without compromising video or audio quality.<\/li>\n<li>Provide real-time insights and deliver instant personalization.<\/li>\n<li>Eliminate latency and security risks from cloud-based AI with AI at the edge.<\/li>\n<\/ul>\n                \n                \n            <\/div><!-- pill-content -->\n\n        <\/div><!-- block-inner -->\n\n    <\/section><!-- pill-image-text -->\n\n<\/div><!--pill-pad-wrap -->\n\n\n\n\n\n    <section id=\"full-width-text-block_30bcb0b70f4a1ee28a537230c76a1dd4\" class=\"full-width-text custom-block dark none-top none-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h2 style=\"color: #311c6b;text-align: center\">BrightSign Brings AI to the Edge<\/h2>\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n\n\n<section id=\"media-text-block_223b58d23585953e56da7e262b7ce3b6\" class=\"media-text custom-block dark none-top none-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <p>Our players are built AI-ready out of the box, equipped with NPUs designed to run AI models efficiently at the edge. That means:<\/p>\n<ul>\n<li>Real-time intelligence without compromising playback quality.<\/li>\n<li>CPUs and GPUs stay focused on what they do best: delivering brilliant visuals and sound.<\/li>\n<li>Flexible integration with brightAuthor connected, HTML5, and third-party CMS platforms.<\/li>\n<li>Future-proof capability enabling partners to bring their own AI applications to our ecosystem.<\/li>\n<\/ul>\n                        \n                        \n                            <ul class=\"list-links\">\n                                        <li class=\"basic-cta\">\n                        <a href=\"https:\/\/www.brightsign.biz\/brightsign-players\/series-5\/\" target=\"_self\">\n                            <span class=\"\">\n                                EXPLORE SERIES 5                            <\/span>\n                            <i class=\"fa-solid fa-chevron-right\"><\/i>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"basic-cta\">\n                        <a href=\"https:\/\/www.brightsign.biz\/brightsign-players\/series-6\/\" target=\"_self\">\n                            <span class=\"\">\n                                EXPLORE SERIES 6                            <\/span>\n                            <i class=\"fa-solid fa-chevron-right\"><\/i>\n                        <\/a>\n                    <\/li>\n                                    <\/ul>\n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper \">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mediatext-image default-bg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Transportation_2_crop-750x440.jpg\" alt=\"Man looking at AI check-in screen for digital signage in transportation\" \/>\n                                            <\/div><!-- mediatext-image -->\n                                                            \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n    <section id=\"full-width-text-block_7158fad86e16c2683b9bb321c74f3a44\" class=\"full-width-text custom-block dark none-top none-bottom brand-htags default-lists\">\n\n        <div class=\"block-inner medium\">\n\n        <h2 style=\"text-align: center\">How AI Transforms Digital Signage<\/h2>\n<p style=\"text-align: center\">Learn what&#8217;s possible across every environment.<\/p>\n\n        \n        <\/div><!-- block-inner -->  \n\n        \n    <\/section><!-- full-width-text -->  \n\n\n\n\n\n\n\n<section id=\"media-grid-block_7dd499b387d3a399ea08a329ca447a57\" class=\"media-grid custom-block dark small-top small-bottom\">\n\n<div class=\"block-inner medium\">\n\n<div class=\"full-width-text default-htags\">\n\n\n<\/div>\n\n\n<div class=\"grid-x\">\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Retail_1200x600px_b-900x495.jpg\" alt=\"AI human detection privacy features performed on retail customers\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Retail<\/h4>\n                                    <ul>\n<li><strong>Gaze Detection:<\/strong> Measure engagement by recognizing when shoppers pay attention.<\/li>\n<li><strong>Content Targeting:<\/strong> Display the right message at the right moment for each viewer.<\/li>\n<li><strong>Dynamic Promotions:<\/strong> Adjust ads in real time based on inventory, time of day, or shopper behavior to drive higher conversions.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/industry\/retail\/\" target=\"_self\">EXPLORE RETAIL<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Transportation_1200x600px-900x495.jpg\" alt=\"Woman looking at digital signage with AI facial recognition\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Transportation<\/h4>\n                                    <ul>\n<li><strong>Real-Time Advertising:<\/strong> Promotions that adapt to flight, bus, or train schedules for maximum relevance.<\/li>\n<li><strong>Safety Messaging and Voice-Driven Wayfinding:<\/strong> Guide travelers clearly and quickly, even in crowded environments.<\/li>\n<li><strong>Crowd Density Measurement:<\/strong> Assist operators in managing traffic flow and improving passenger experiences.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/industry\/transportation\/\" target=\"_self\">EXPLORE TRANSPORTATION<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Finance_1200x600px-900x495.jpg\" alt=\"Man and woman looking at a bank touchscreen\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Finance<\/h4>\n                                    <ul>\n<li><strong>Intelligent Self-Service:<\/strong> Use AI insights to streamline transactions and reduce queue times.<\/li>\n<li><strong>Personalized Messaging:<\/strong> Deliver targeted offers and content based on customer demographics.<\/li>\n<li><strong>Targeted Promotions:<\/strong> Encourage customers to explore new offerings, such as credit cards, loans, and other services, while they wait.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/industry\/finance\/\" target=\"_self\">EXPLORE FINANCE<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<div class=\"mg-cell cell small-12 medium-6\">\n\n    <div class=\"mg-cell-inner item-parent\">\n\n    <div class=\"mg-item-content remove-overlay default-htags default-lists\">\n\n        \n            <div class=\"mg-item-image\">\n\n                <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2025\/12\/AI_Healthcare_1200x600px-900x495.jpg\" alt=\"Nurse and patients with waiting room digital signage\" \/>\n           \n\n                            <\/div>\n        \n        \n\n            <div class=\"mg-content-top\">\n\n                <h4>Healthcare<\/h4>\n                                    <ul>\n<li><strong>Personalized Content:<\/strong> Including real-time wait times to improve patient communication and transparency.<\/li>\n<li><strong>Offer Guidance and Calming Content:<\/strong> Reduce anxiety and help patients navigate complex information or facilities.<\/li>\n<li><strong>Targeted Educational Content:<\/strong> Raise awareness and drive healthier choices through on-screen learning.<\/li>\n<\/ul>\n                                \n\n            <\/div><!-- mg-content-top -->\n\n            <\/div><!-- mg-item-content -->\n\n            <ul class=\"mg-cta-list small-buttons\">\n\n                \n                <li>\n                    <a href=\"https:\/\/www.brightsign.biz\/industry\/healthcare\/\" target=\"_self\">EXPLORE HEALTHCARE<i class=\"fa-solid fa-chevron-right\"><\/i><\/a>\n                <\/li>\n\n                                \n                \n            <\/ul>\n\n    \n    <\/div><!-- mg-cell-inner -->\n\n<\/div><!-- mg-cell -->\n\n\n<\/div><!-- grid-x -->\n\n\n<\/div><!-- block-inner -->  \n\n<\/section><!-- ### -->\n\n\n\n\n\n<section id=\"video\" class=\"media-text custom-block dark none-top none-bottom\" >\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x left\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h3>A Growing AI-Centric Ecosystem<\/h3>\n<p>By enabling partners to run AI directly on BrightSign players, we open a world of possibilities: personalized customer journeys, contextual content optimization, audience insights, and truly interactive experiences.<\/p>\n<p><strong>Click the video to see an AI object detection demonstration.<\/strong><\/p>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper center-play\">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mediatext-image default-bg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.brightsign.biz\/wp-content\/uploads\/2026\/03\/brightsign-ai-object-detection-thumb-2-750x440.jpg\" alt=\"BrightSign booth at ISE promotes AI at the edge capabilities\" \/>\n                                            <\/div><!-- mediatext-image -->\n                                                            \n                                <!-- Video Modal Markup using hero.php classes -->\n                    <div class=\"mediagrid-modal reveal full\" id=\"video-1176198062\" data-reveal data-close-on-click=\"true\">\n                        <div class=\"mediagrid-modal-inner\">\n                            <iframe src=\"\" data-src=\"https:\/\/player.vimeo.com\/video\/1176198062?autoplay=1\" frameborder=\"0\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n                            <button class=\"close-button\" data-close aria-label=\"Close modal\" type=\"button\">\n                                <i class=\"fa-sharp fa-regular fa-xmark\"><\/i>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                    <button class=\"play-modal\" data-open=\"video-1176198062\" aria-controls=\"video-1176198062\" aria-haspopup=\"dialog\" tabindex=\"0\"><\/button>\n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n\n\n<section id=\"contact\" class=\"media-text custom-block dark none-top none-bottom\" data-form-url=\"https:\/\/content.brightsign.biz\/l\/1011161\/2025-04-23\/3h64g?page_name=ai\">\n    <div class=\"dot-in\"><\/div><!-- dot-in -->\n    <div class=\"block-inner medium grid-x right\">\n    \n        <div class=\"cell small-12 medium-12 large-6 mediatext-content default-checks\">\n            <div aria-hidden=\"true\" class=\"blue-dot\"><\/div>\n                                                    <h2>Talk to an Expert<\/h2>\n<p>With BrightSign, your signage is built for today and future-proofed for tomorrow\u2019s AI innovation. Imagine what\u2019s possible, then make it real, with AI at the edge.<\/p>\n<p><strong>Connect with us to learn more about BrightSign&#8217;s AI-ready players and solutions.<\/strong><\/p>\n                        \n                        \n                    <\/div><!-- mediatext-content -->\n        \n        <div class=\"cell small-12 medium-12 large-6 form-wrapper \">\n                            <!-- Normal form on all devices -->\n                                                    <div class=\"mg-form-embed\">\n                        <!-- To be populated dynamically via JS -->\n                    <\/div>\n                                        \n                    <\/div><!-- form-wrapper -->\n        \n    <\/div><!-- block-inner -->\n<\/section><!-- media-text -->\n\n\n\n<div class=\"wp-native-block block-outer\"><div class=\"block-inner medium\">\n<p><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":13186,"parent":544,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-13180","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/pages\/13180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/comments?post=13180"}],"version-history":[{"count":1,"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/pages\/13180\/revisions"}],"predecessor-version":[{"id":13465,"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/pages\/13180\/revisions\/13465"}],"up":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/pages\/544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/media\/13186"}],"wp:attachment":[{"href":"https:\/\/www.brightsign.biz\/wp-json\/wp\/v2\/media?parent=13180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}